This provides context so your readers understand what to expect in the rest of the report. Start your social media report with a quick overview of your social media strategy. ![]() An outline of your social media marketing strategy And you can watch our deep-dive social media reporting video, too:įeel free to mix and match the sections to create a custom social media reporting tool that works for your intended audience and reporting needs. To make things easy for you, we’ve also included a free social media report template, which you can download below. Here is a suggested structure to get you started. It’s best to let your data tell the story. There’s no need to go overboard with the formatting or include unnecessary details. Your social media report should also look nice and be easy to follow. And you probably want an even more detailed one for your own records. Of course, your team needs a much more granular report than your boss does. ![]() That audience might be your boss, your team, or even yourself. The short answer is that your social media marketing report should include the data and analysis your audience needs to understand your social media performance - no more, no less. What should your social media report include? ![]() You might need multiple reports to suit different audiences or goals. It all depends on the purpose of your report and who your audience will be. It can be anything from a simple list of numbers in a spreadsheet to a spiffy slide presentation packed with analysis. Start free 30-day trial What is a social media report?Ī social media report is an internal reporting document that presents and tracks relevant data about your social media activities. Actionable insights to help you grow faster.
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